Around the world, people use the written language to communicate with others. Written communication can be found in every walk of life, from simple notes between friends to high-profile business missives to employees. In the business world, the written word holds special meaning, as it is used to create impactful marketing campaigns that attract new clients to a given business. SalesFish Brand Marketing & Sales knows that in marketing communications, good grammar is critical to success. In this guide, we will discuss the role of grammar in business communication and illustrate why it is so important for businesses to put their best feet forward with written language.
A Shift Toward Poor Grammar
Over the past decade, there has been a dramatic shift in communication techniques among businesses. In the fast-paced global economy, immediate responses are expected, whether those responses come via email, instant messaging, or office productivity portals. Many people feel that wasting precious minutes to concentrate on punctuation and spelling is counterproductive; casual communication rules the roost in many business environments as a result. Think about personal communication habits as well; with text-based communication, the use of abbreviations and acronyms dominates the landscape. Unfortunately, these habits tend to bleed over into business communication, with sometimes negative results.
The Importance of Good Grammar
Businesses rely on communication to get their messages across. Partnerships between business ventures often begin with written communication. Communication between employees, such as through email or printed documents, is also in common use in the business environment. In marketing campaigns, written words are used to convey a company’s story – to engage readers and to invite them further into a company’s goods or services.
Imagine for a moment that your marketing materials were released, and those materials were filled with misspelled words, improper punctuation, repetitive or confusing word choices, and capitalization? What do you think potential customers would feel about that? Poor grammar reflects poorly on a company, signaling to potential customers that the company either doesn’t care about its communication with others or that it simply doesn’t have the attention to detail needed to succeed. If a given company isn’t concerned about creating a positive experience for its customers, what other areas is it shirking its responsibilities in? These are things to think about when creating written communication – proper grammar and spelling says a lot about a company, and failure to adhere to established grammar rules can spell doom for a company’s business prospects.
Tips for Great Written Marketing Materials
Now that we’ve seen how important proper grammar is in the business marketing world, it can be useful to learn a few tips in order to put your best foot forward.
First, proofread all marketing materials – for that matter, ALL written communication – before it is released to others. If possible, bring in fresh eyes, such as trusted coworkers or friends, to review written documents for misspelled words and grammar issues. Also, the use of specialized grammar assistance software products, such as Grammarly, WhiteSmoke, or Microsoft Word, can help marketing professionals create communication free of embarrassing (and costly) errors. Finally, if writing is not something you or your employees excel in, hiring the services of a professional copywriter or editor is worth the extra investment. These skilled professionals can help any business create impactful, engaging marketing content, helping you to connect with new customers without the worry of poor grammar ruining your chances at success.